BURATTI , Nicoletta

In this chapter of the volume "La valorizzazione del patrimonio di prossimità tra fragilità e sviluppo locale", the author deals with the problem of cultural heritage enhancement as a strategic asset for local sustainable development both from a social and an economic perspective. The chapter may be divided into two parts: in the first, after a...

Marketing for innovation is like an old wine in new bottles: not a new topic, but an issue of increasing relevance, with some interesting novelties, both for firms and for governments. Traditional models of innovation are changing: within the firms, we are observing the emergence of new patterns of collaboration between R&D and marketing; at...

High tech marketing face a fundamental paradox: it must help managers to elaborate strategies apt to satisfy market needs, while at the same time it cannot use traditional research tools in order to interpret such needs and elaborate ideas for new products with the same efficacy demonstrated in mature and/or stable contexts, due to the...

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Il lavoro affronta il tema dell'innovazione tecnologica nel settore culturale, con particolare riferimento alle organizzazioni museali. L'idea sottostante è che l'adozione di nuove tecnologie digitali e Internet-based possa rappresentare una occasione di rinnovamento delle organizzazioni culturali, attraverso l'attivazione di processi di...

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During the '80s many companies, seeking ways to develop new high-quality products more quickly and efficiently, have introduced major modifications in their new product development (NPD) processes, sometimes imitating organizational innovations developed by leading firms worldwide. Focusing on Italian Auto industry and in particular on its...

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