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Last name: CAUZO BOTTALA
First name: Lourdes
Tesis descargada de TESEO
El objetivo del presente trabajo se centra en analizar el efecto, tanto inmediato como diferido, de la orientación al mercado (OM) sobre los resultados organizacionales. Para ello, se ha realizado un estudio longitudinal, en un horizonte temporal de 3 anos, ˜ en el sector financiero espanol. ˜ Respecto a la metodología, hemos desarrollado, de...
Este trabajo, que forma parte de una investigación más amplia y ambiciosa, propone abordar el estudio de la relación entre Orientación al Mercado y cultura organizacional, empleando para ello una metodología actual, basada en un planteamiento longitudinal y en un análisis cualitativo del constructo OM. Se parte de la hipótesis de que las...
It is a fact that the competitiveness of the firms depends on its hability to create sustainable competitive advantages, being the value creation one of its fundamental pillars. This can be seen from three different perspectives: the buyer's perspective, very analyzed in marketing, the supplier's perspective, and the perspective combined...
The purpose of this paper is to investigate, firstly, the existence of soft and hard TQM factors in the EFQM excellence model and, secondly, their impact on key business results .The EFQM model has been used as a framework model as it is the TQM implementation referent that is most widespread and accepted in the specialized literature. The...
It is common in the literature on TQM to differentiate between soft and hard critical factors. This work aims to identify these factors in the EFQM Excellence model and to determine their influence on key business results. The analyses are carried out with a sample of 116 firms evaluated according to the model cited. First, the factorial...
It is a fact that the competitiveness of the firms depends on its hability to create sustainable competitive advantages, being the value creation one of its fundamental pillars. This can be seen from three different perspectives: the buyer's perspective, very analyzed in marketing, the supplier's perspective, and the perspective combined...