CEPEDA CARRIÓN , Ignacio Francisco

The purpose of this study was to investigate the relationships between technological capabilities, individual impact, market agility and organizational impact in employed and self-employed personal trainers hired by fitness centers. The study was performed with 259 personal trainers. Exploratory Factor Analysis, Confirmatory Factor Analysis and...

Purpose – The sport consumer experience is becoming an important aspect to sport center's management. From this point, the purpose of this paper is to explore and examine the relationship between sport centers' absorptive capacity and sport consumer experience, proposing that internal knowledge management processes act as mediators in this...

La presente comunicación está basada en el ciclo de mejora diseñado, realizado y valorado en la asignatura Dirección Comercial del Grado de Administración y Dirección de Empresas. Con el presente trabajo vamos a mostrar cómo hemos modificado la metodología docente desde una más tradicional, con una mayor carga teórica y de lección...

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Purpose This article aims to open the black box of the relationship between customer experience and customer satisfaction. The authors also take a fine-grained approach to the concept of customer experience analysis in terms of four dimensions: basic service experience (BSE), moments of truth (MT), focus on results (FR) and peace of mind...

O presente trabalho busca compreender as relações entre o capital intelectual (CI), a co-criação de valor e os resultados das empresas. Embora as relações entre o CI e os resultados, se existem trabalhos empíricos que analisam essa relação, poucos ou quase nenhum, eles o fazem levando em conta a influência dos processos de cocriação de valor...

Express parcel delivery has increased significantly in recent years because of changes in technology and consumer habits, as has the number of express parcel delivery companies and the competitiveness among them. For an express parcel business to be sustainable, it must succeed in increasing customer perceived value (CPV). This study aims to...

Purpose – This paper aims to study the relationship between the knowledge obtained in social networks by firms together with the firms' knowledge absorptive capacity and organizational unlearning as influencers of service-dominant (S-D) orientation, as well as the mediating role of absorption capacity and organizational unlearning in this...

Purpose – This research aims to understand the relationship among Intellectual Capital (IC), Service Dominant Orientation (SD-Orientation) and firms performance. Design/methodology/approach – A model conceptualizing the relationship among the three constructs was tested through structural equation modelling on a sample of 101 firms from SABI...

El éxito en la organización de eventos de recreación deportiva depende en gran medida de la satisfacción de sus empleados, y no es menos importante la satisfacción de voluntarios que colabora en la organización de un evento deportivo. Por tanto, el objetivo del presente trabajo fue realizar un análisis preliminar de validación y adaptación del...

En nuestro trabajo partimos del estudio de la forma en que las empresas utilizan el Green Marketing en su estrategia comercial, y como lo "verde" se integra como una filosofía que está impregnada en la cultura empresarial de la organización. Partiendo de lo anterior, hemos descubierto que en muchos períodos esta estrategia verde es un argumento...

The work aims to achieve a better understanding of firms' green strategy, and specifically, in the false green strategy called greenwashing, and the relationships between greenwashing (GW) and behaviour intention (BI), and how this relationship is affected by word of mouth (WOM) and corporative social responsability (CRS). A survey was...

Con el presente trabajo se pretende ayudar a los gestores de empresas deportivas a lograr mejores resultados en sus empresas. A partir de la creación de valor para los clientes las organizaciones deportivas van a lograr mejores resultados, y para ello, la gestión del conocimiento y, en concreto, la creación del mismo, se presenta como un...

The purpose of the study is to empirically examine the role of absorptive capacity, as a set of knowledge creation processes, in the relationship between social media and open innovation in the family firm context. In addition, the study analyses the impact of social media use as an antecedent of open innovation in the firms. The...

The aim of this article is to contribute to the literature by identifying and analyzing possible combina- tions between critical knowledge management processes (absorptive capacity, knowledge transfer and knowledge application), which will result in the creation of superior customer value. The main research question this work addresses is:...

Firms are continually looking for new ways to get the best results. In this study, the focus is on the relationship between absorptive capacity (ACAP) and customer value (CV), proposing a multiple mediation model to analyze this relationship.The study's contribution to the literature is to examine, empirically, the antecedents and determinants...

Firms continually look new ways to get the best results. This study focuses on the relationship between absorptive capacity (ACAP) and value, proposing a multiple mediation model to analyze this relationship. The study's contribution to the literature is to examine empirically, and in greater depth the antecedents and determinants of this...