MORIANO , Juan A.

The role of values and motivations in understanding the entrepreneurial cognitive process deserves closer attention. So far, the predominant approach has been studying the entrepreneurial intention. This has been a very fruitful avenue of research. However, there is still much to be known to fully understand how the decision to start a venture...

This article argues that cultural and personal values are relevant in the formation of entrepreneurial intentions; as such, the interplay between both value-levels deserves attention. Individualist values such as achievement, pleasure, self-direction and an exciting and stimulating life are related to entrepreneurial intention...

From a cognitive perspective, the study of the psychosocial characteristics of new entrepreneurs continues to attract more and more attention among researchers. Nevertheless, the identification of individual values and the effect they exert on the decision to become an entrepreneur is clearly an under-researched area of study. Social psychology...

This paper describes a research project currently being developed by the authors. It aims to analyse the role played by psychosocial, cultural and socioeconomic factors in shaping the entrepreneurial intention. Survey methods will be used on a population of potential entrepreneurs (having not yet performed actual entrepreneurial behaviours). In...