NOTTEBOOM T.

Brand strategy is a fundamental part of corporate strategy and constitutes a key condition for companies operating in international B2B contexts, enabling them to manage relations with customers, stakeholders and shareholders effectively. Mergers and acquisitions (M&As) are drivers of change in both brand architecture and brand portfolio...

This paper contributes to the extant debate on port planning and development by analysing current approaches and challenges for academics and port authorities with respect to traffic forecasting. First, we examine how academics approach traffic forecasting in ports based on an extensive literature review. Next, using a sample of 28 core ports...

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