ORTEGA GUTIÉRREZ , Jaime

En el texto se presenta la experiencia derivada de la implementación del proyecto de innovación docente titulado. El debate como herramienta de aprendizaje. Con este proyecto se pretendía crear una experiencia de participación activa de los estudiantes en un recurso educativo: la realización de debates como herramienta para el aprendizaje. La...

O presente trabalho busca compreender as relações entre o capital intelectual (CI), a co-criação de valor e os resultados das empresas. Embora as relações entre o CI e os resultados, se existem trabalhos empíricos que analisam essa relação, poucos ou quase nenhum, eles o fazem levando em conta a influência dos processos de cocriação de valor...

La pobreza es un tema notable a nivel mundial y sobre todo para América Latina, siendo para las diferentes administraciones un gran enigma aún sin zanjar. Son muchos los indicadores que existen para medirla, pero ningún método es por sí solo suficiente, por lo que el uso combinado de los mismos puede ser la opción más acertada para la...

Purpose – This paper aims to study the relationship between the knowledge obtained in social networks by firms together with the firms' knowledge absorptive capacity and organizational unlearning as influencers of service-dominant (S-D) orientation, as well as the mediating role of absorption capacity and organizational unlearning in this...

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Many studies uphold market orientation as a key factor in creating and sustaining a firm's competitive advantage. The present research model explores this topic further by including within the model the links between organizations' innovation outcomes, its process of organizational unlearning and business performance. In particular, the model...

Purpose – This research aims to understand the relationship among Intellectual Capital (IC), Service Dominant Orientation (SD-Orientation) and firms performance. Design/methodology/approach – A model conceptualizing the relationship among the three constructs was tested through structural equation modelling on a sample of 101 firms from SABI...

En nuestro trabajo partimos del estudio de la forma en que las empresas utilizan el Green Marketing en su estrategia comercial, y como lo "verde" se integra como una filosofía que está impregnada en la cultura empresarial de la organización. Partiendo de lo anterior, hemos descubierto que en muchos períodos esta estrategia verde es un argumento...

The purpose of this paper is to examine the relationship among organisational unlearning, human capital and firm performance. In doing so, this paper comprehensively reviewed the literature on the unlearning concept, and developed and validated a model to measure unlearning in 112 companies listed on the Spanish Stock Exchange. The methodology...

The work aims to achieve a better understanding of firms' green strategy, and specifically, in the false green strategy called greenwashing, and the relationships between greenwashing (GW) and behaviour intention (BI), and how this relationship is affected by word of mouth (WOM) and corporative social responsability (CRS). A survey was...

The purpose of the study is to empirically examine the role of absorptive capacity, as a set of knowledge creation processes, in the relationship between social media and open innovation in the family firm context. In addition, the study analyses the impact of social media use as an antecedent of open innovation in the firms. The...

A number of studies have placed at the forefront variables that predict the loyalty of clients in fitness centres. In fact, no study has analysed the differences between these variables according to business models. The objective of this study was to analyse the relationship between quality, value, satisfaction and the future intentions of...

En el texto se presenta la experiencia derivada de la implementación del proyecto de innovación docente titulado "El debate como herramienta de aprendizaje". Con este proyecto se pretendía crear una experiencia de participación activa de los estudiantes en un recurso educativo: la realización de debates como herramienta para el aprendizaje. La...

The use of the Information and Communication Technologies (ICT) is a key aspect of the Spanish future university, because they can modify teaching and learning situations, thus promoting new ways of teaching and learning. Current university has a digital native student who has incorporated these technologies, specifically, the internet not also...

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