PAÇO , Arminda Do

The present trends of the consuming market had pressured the industry of clothes to adopt a clear orientation for the market, being meant this a necessity of continuous inquiry concerning the consumers, in order to reach its target of market, directing its efforts for well defined segments and, generally, following the indications of the...

The actual competitive environment that affects the Portuguese textile and clothing industry, in the generality, and the clothing industry in particular has its main origin in causes related with the intensification of the competition and with the deep changes in the behaviour of the consumer markets. Thus, for one another side, the clothing...