PAREDES PAREDES , Jazmin R.

This study aims to explore the differing online banking adoption in Spanish cities and towns through Technology Acceptance Model (TAM). This paper is the first to unveil such differences between cities and towns. Data was collected from the Centre for Sociological Research and analyzed with PLS-SEM through SmartPLS. The analyzed model comprised...

Aunque la lealtad del consumidor ha sido ampliamente investigada, pocos estudios abordan los roles del valor y la satisfacción del cliente. Siendo necesario un marco teórico sólido para explicar y promover las relaciones entre empresas y clientes. Este estudio pretende contribuir a comprender el origen y el efecto del concepto de lealtad en las...