PICÓN BERJOYO , Araceli

Basándonos en los argumentos anteriores, el objetivo principal de la presente tesis doctoral es determinar cuáles son los recursos y capacidades organizativas que permiten el desarrollo de estrategias relacionales exitosas. En este sentido, además de su impacto directo sobre el rendimiento obtenido por la empresa, analizaremos su influencia...

Debido a la intensa competencia existente en el sector servicios, conseguir la lealtad de los clientes y evitar su pérdida, constituye la principal fuente de ventaja competitiva. Es por ello, que para estas empresas, además de analizar las razones que llevan a un cliente a permanecer fiel a su proveedor habitual, es vital determinar las causas...

Las universidades públicas españolas deben buscar nuevos caminos para conseguir una ventaja competitiva que es permita sobrevivir en el nuevo entorno que se le presenta. En este sentido, en los últimos años, gran parte de os investigadores han coincidido al señalar que una de las principales fuentes de ventaja competitiva es la creación de un...

Loyalty is configured as one of the main determinants of firm performance. Many works have proposed models that analyze the relationship between loyalty and its main determinants: the customer perceived value (PV), their level of satisfaction and their perceived switching costs (PSC). Thus, the aim of this study is to validate a model that...

It is a fact that the competitiveness of the firms depends on its hability to create sustainable competitive advantages, being the value creation one of its fundamental pillars. This can be seen from three different perspectives: the buyer's perspective, very analyzed in marketing, the supplier's perspective, and the perspective combined...

The present paper attempts take an in-depth look into the configuration of social capital as a multidimensional construct, and unlike other studies,the dimensions are interrelated, and all ofthis in a global inter-organizational context. This work also analyses the influence of the cross-national diversity of corporate governance on the...

Existen 10 ficheros: 1 fichero .pdf explica cómo cargar el resto de ficheros en la herramienta SW llamada VOsviewer, lo que permite reproducir con detalle los datos utilizados en nuestra investigación. El resto de ficheros (8 txt y 1 csv), son los ficheros de datos primarios utilizados.

The purpose of this paper is to investigate, firstly, the existence of soft and hard TQM factors in the EFQM excellence model and, secondly, their impact on key business results .The EFQM model has been used as a framework model as it is the TQM implementation referent that is most widespread and accepted in the specialized literature. The...

It is common in the literature on TQM to differentiate between soft and hard critical factors. This work aims to identify these factors in the EFQM Excellence model and to determine their influence on key business results. The analyses are carried out with a sample of 116 firms evaluated according to the model cited. First, the factorial...

The well-being of older people is currently a priority, due both to the rapid ageing of the population and the negative effects generated by the COVID 19 pandemic. Under the "Active and Healthy Ageing" approach, different sorts of activities, especially tourism, and their influence on improving the well-being of older people are analysed. The...

It is a fact that the competitiveness of the firms depends on its hability to create sustainable competitive advantages, being the value creation one of its fundamental pillars. This can be seen from three different perspectives: the buyer's perspective, very analyzed in marketing, the supplier's perspective, and the perspective combined...

El proyecto de innovación docente Wanted! es una experiencia educativa en el ámbito de la educación superior no reglada, donde reunimos a estudiantes universitarios con diferentes perfiles: humanidades, creativo, tecnológico y empresarial. El objetivo fundamental de este proyecto reside en reforzar la actitud de los estudiantes universitarios...