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Last name: RUIZ MORENO
First name: Carolina
En un entorno como el actual, con consumidores cada vez más exigentes, más informados y más experimentados, con una mayor intensidad competitiva, un mayor ritmo de cambio tecnológico y unos mercados maduros y globales, la búsqueda y mantenimiento de la ve
Las universidades públicas españolas deben buscar nuevos caminos para conseguir una ventaja competitiva que es permita sobrevivir en el nuevo entorno que se le presenta. En este sentido, en los últimos años, gran parte de os investigadores han coincidido al señalar que una de las principales fuentes de ventaja competitiva es la creación de un...
Dentro del campo de la estrategia, en general, y de la perspectiva de los Recursos y Capacidades (RYC), en particular, una de las mayores críticas planteadas es la escasa atención prestada a la cuestión sobre cómo los recursos generan valor para el cliente. Este trabajo se desarrolla dentro de la reciente línea de investigación que apunta la...
Loyalty is configured as one of the main determinants of firm performance. Many works have proposed models that analyze the relationship between loyalty and its main determinants: the customer perceived value (PV), their level of satisfaction and their perceived switching costs (PSC). Thus, the aim of this study is to validate a model that...
It is a fact that the competitiveness of the firms depends on its hability to create sustainable competitive advantages, being the value creation one of its fundamental pillars. This can be seen from three different perspectives: the buyer's perspective, very analyzed in marketing, the supplier's perspective, and the perspective combined...
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The purpose of this paper is to investigate, firstly, the existence of soft and hard TQM factors in the EFQM excellence model and, secondly, their impact on key business results .The EFQM model has been used as a framework model as it is the TQM implementation referent that is most widespread and accepted in the specialized literature. The...
It is common in the literature on TQM to differentiate between soft and hard critical factors. This work aims to identify these factors in the EFQM Excellence model and to determine their influence on key business results. The analyses are carried out with a sample of 116 firms evaluated according to the model cited. First, the factorial...
The well-being of older people is currently a priority, due both to the rapid ageing of the population and the negative effects generated by the COVID 19 pandemic. Under the "Active and Healthy Ageing" approach, different sorts of activities, especially tourism, and their influence on improving the well-being of older people are analysed. The...
Este trabajo recoge los resultados de una investigación llevada a cabo en la Universidad de Sevilla dentro del Programa de Apoyo a la Innovación Docente del Instituto de Ciencias de la Educación para el curso 2002-2003. El objetivo del mismo ha sido profundizar en la búsqueda de un modelo conceptual que perfile con mayor precisión los...
It is a fact that the competitiveness of the firms depends on its hability to create sustainable competitive advantages, being the value creation one of its fundamental pillars. This can be seen from three different perspectives: the buyer's perspective, very analyzed in marketing, the supplier's perspective, and the perspective combined...