VÉLEZ COLÓN , Luisa

Groups at-risk of social exclusion are heterogeneous with their own particularities. Within social sciences scientific literature, sport has been conveyed as a tool for social inclusion of vulnerable groups. This study sought to understand the experiences of these groups and compile the data to shed light on some of...

La necesidad de interactuar con los clientes en las organizaciones deportivas, hace que el objetivo de este trabajo sea describir cómo las cadenas de fitness en España gestionan sus contenidos en las redes sociales y qué repercusión tienen sobre los clientes. Enmarcada en la metodología cuantitativa, se presenta un estudio de caso sobre una...

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Purpose This study aims to analyze the impact and predictive capacity of organizational culture on both customer loyalty and organizational performance in health clubs using data from managers and customers of health clubs in Spain. Design/methodology/approach A total of 101 managers were asked to measure organizational culture and...

Client loyalty is crucial to fitness centers. Studies have analyzed the relationship between different subjective variables and consumer behavior intentions in these types of sport services within fitness centers. Nevertheless, few are those who have studied the influence of such variables on objective measures like membership longevity. For...

A number of studies have placed at the forefront variables that predict the loyalty of clients in fitness centres. In fact, no study has analysed the differences between these variables according to business models. The objective of this study was to analyse the relationship between quality, value, satisfaction and the future intentions of...