Study of website structure patterns from the perspective of social network analysis

Description

Websites are typically designed attending to a variety of criteria. However, website structure determines browsing behavior and wayfinding results. The aim of this study is to identify the main profiles of websites structures by modeling web sites as graphs and considering several Social Network Analysis features. A case study based on eighty corporate Spanish Universities websites has been used for this purpose. Obtained results allow the categorization of website design styles and provide guidelines to assist designers to better identify areas for improvement and creation of effective Websites

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