Los valores de la administración de las ONG´S en el próximo milenio

In the last years, the multinationals of the solidarity -the O.N.G.s - they have become organizations of great importance, so much for the high volume of resources that they mobilize, like for their image at institutional and personal level. In this work a rigorous and exhaustive analysis of the concept of O.N.G is presented.; a descriptive and exploratory exam of the most excellent values in the O.N.G.s, and a comparative study of those mentioned values with those of a group of companies, denominated lucrative companies and belonging to the environment of the communication