A resource generator methodology for hotels

Description

tHotel firms can enhance their performance by accessing external resources through their inter-personaland inter-organizational ties. However, neither has a repertory been compiled of relevant externalresources in the sector, nor are appropriate diagnostic and analytical tools available to improve the waythese resources may be used. The hotel resource generator is an instrument adapted from the field ofsociology that is used here to measure access to those network resources. It is presented in this study asa tool to measure the external resources that condition the performance of hotel firms and is tested on asample of hotels from Andalusia (Spain).

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