Published July 15, 2024
| Version v1
Publication
Client-Side GTM Tags: hidden data leaks and potential violations of GDPR
- Others:
- Privacy Models, Architectures and Tools for the Information Society (PRIVATICS) ; Inria Grenoble - Rhône-Alpes ; Institut National de Recherche en Informatique et en Automatique (Inria)-Institut National de Recherche en Informatique et en Automatique (Inria)-CITI Centre of Innovation in Telecommunications and Integration of services (CITI) ; Institut National des Sciences Appliquées de Lyon (INSA Lyon) ; Université de Lyon-Institut National des Sciences Appliquées (INSA)-Université de Lyon-Institut National des Sciences Appliquées (INSA)-Institut National de Recherche en Informatique et en Automatique (Inria)-Institut National des Sciences Appliquées de Lyon (INSA Lyon) ; Université de Lyon-Institut National des Sciences Appliquées (INSA)-Université de Lyon-Institut National des Sciences Appliquées (INSA)-Inria Lyon ; Institut National de Recherche en Informatique et en Automatique (Inria)
- Universiteit Utrecht / Utrecht University [Utrecht]
- ANR-22-PECY-0002,iPoP,interdisciplinary Project on Privacy(2022)
Description
Websites collect their visitors' data for various purposes, such as targeted advertising, and rely on third parties for such collection. One option for Website Publishers to share visitor data with these 3rd parties is to install Tags they provide and use Google Tag Manager (GTM) to manage them. Until now research considers GTM as a single tracking script, our work casts light on the internals of GTM.
Abstract
International audience
Additional details
- URL
- https://hal.science/hal-04699754
- URN
- urn:oai:HAL:hal-04699754v1
- Origin repository
- UNICA