Published August 25, 2020
| Version v1
Publication
Dart model from a customer's perspective: an exploratory study in the hospitality industry of Greece
Description
The customers are an essential element for marketing decisions and became a factor decisive to develop collaborations with the company. The study examines the four building blocks of the interaction of the DART model (Dialogue, Access, Risk Assessment,
Transparency) in the hospitality industry from the client's perception. This approach of
the research is paramount, as value co-creation and DART model especially are based
on a dialogical process between equal partners. That means that the principles of the
four building blocks of interaction are equally applied to all the actors involved. This
argument is amplified as the dividing line between producers and consumers is barely
evident in the service-dominant logic. The exploratory study has been carried out at
the Makedonia International Airport in Thessaloniki, Greece. Partial Least Squares
(PLS) provides empirical support to conduct the exploratory study.
Additional details
Identifiers
- URL
- https://idus.us.es/handle//11441/100426
- URN
- urn:oai:idus.us.es:11441/100426