MARTELO-LANDROGUEZ , Silvia

El mundo de la empresa gira alrededor de la creación de valor, objetivo principal de cualquier estrategia empresarial. Prueba de ello es que la `creación de valor¿ ha supuesto y supone una preocupación notable en múltiples disciplinas académicas, entre las que destaca la dirección estratégica, en general, o la disciplina del marketing, en...

Este trabajo trata de resumir la experiencia final de innovación docente dentro del marco de la Red de Formación e Innovación Docente (REFID) durante el primer cuatrimestre del curso 2018/2019. Para ello, se presenta el ciclo de mejora aplicado en un bloque de la asignatura Introducción a la Economía de la Empresa (Organización) del Grado...

Purpose – The purpose of this paper is to contribute to the services management literature by identifying a sequence of the different processes of knowledge management (KM) to create customer service value. Design/methodology/approach – The context for the research hypotheses is the Spanish banking industry. The authors conducted a study...

Knowledge has become the main competitive tool for firms. Just as knowledge is considered as the most important strategic resource, knowledge management (KM) is considered to be critical to a firm's success. Several attempts have been undertaken to identify and define the different KM processes. From the literature review, four key dimensions...

Purpose: Intellectual capital includes what employees know, and the agility to search and retrieve knowledge (organizational agility). Organizational agility could be seen as the result of using validated routines and protocols (knowledge application), but also as the result of using unproven theories, rumours, colloquial expressions or sayings...

Purpose – Spanish banks which took rescue packages are trying to find innovative ways to improve customer value. The main purpose of this paper is to investigate the extent to which banks combine external knowledge with internal knowledge to build customer value. Design/methodology/approach – A firm's knowledge corridor is an organizational...

Este trabajo tiene como finalidad evaluar la capacidad emprendedora de estudiantes de la Universidad de Sevilla. Para ello, se ha llevado a cabo una encuesta con el fin de analizar la presencia de ciertas actitudes y motivaciones en dichos alumnos necesarias para enfrentarse a las posibles dificultades que pueden surgir al tomar la decisión de...

Purpose – The aim of this paper is to contribute to the service management literature by identifying the possible relationship between customer value seen from the customer perspective and from the firm perspective, and its potential influence on the value created for the service customer. The authors have not found any papers which focus on...

El objetivo de este artículo es contribuir a la literatura al identificar las posibles combinaciones entre tres capacidades organizativas (orientación al mercado, procesos de conocimiento y gestión de la relación con el cliente) y analizar su interacción, cuyo resultado será la creación de un mayor valor para el cliente. Nuestra pregunta clave...

The importance of the customer's role in the management of a firm has been increasing for the last twenty years. A firm's organizational capabilities, both internally and externally oriented, are essential for increasing customer value creation and the focus of this paper is on market orientation, knowledge management and customer relationship...

Purpose – The purpose of this paper is to contribute to the strategic management literature by identifying possible combinations of three organizational capabilities (market orientation, knowledge management, and customer relationship management). It seeks to analyze the potential interaction between them that would lead to the creation of...

The aim of this paper is to contribute to the strategic management literature by identifying a relationship between customer value seen from the customer perspective and customer value seen from the firm perspective, and how this relationship might affect the value created for the customer. We propose that such a relationship exists, and...

The relationships between corporate entrepreneurship, innovation and performance have been previously addressed by the literature. However, they have yielded mixed and often inconclusive results. The purpose of this paper is hence to empirically test a model that links entrepreneurial culture, innovation outcomes and business performance. In...

Disinformation and misconceptions based on unverified information (e.g., hoaxes, exaggera-tions, or gossip) is what is called"counter-knowledge". Knowledge management corridorsestablish a framework for relationships between the external and internal knowledge pro-cesses to enhance organisational performance. This study proposes three knowledge...

Purpose–The purpose of this paper is to identify knowledge as a key strategic resource within the EFQMexcellence model. The study also analyses whether the EFQM model helps to create an adequate context forsuccessful knowledge management (KM). A description is given of the synergies between both managementapproaches, with the purpose of...

Purpose This study aims to analyze the impact and predictive capacity of organizational culture on both customer loyalty and organizational performance in health clubs using data from managers and customers of health clubs in Spain. Design/methodology/approach A total of 101 managers were asked to measure organizational culture and...

Environmental management is becoming increasingly important within organizations and forms an essential part of their strategies. As customers are more concerned with the care of the environment, companies are required to be more aware of their actions. Consequently, companies must ignore their historical mindsets and assumptions to be able to...

The aim of this article is to contribute to the literature by identifying and analyzing possible combina- tions between critical knowledge management processes (absorptive capacity, knowledge transfer and knowledge application), which will result in the creation of superior customer value. The main research question this work addresses is:...

Firms are continually looking for new ways to get the best results. In this study, the focus is on the relationship between absorptive capacity (ACAP) and customer value (CV), proposing a multiple mediation model to analyze this relationship.The study's contribution to the literature is to examine, empirically, the antecedents and determinants...

Firms continually look new ways to get the best results. This study focuses on the relationship between absorptive capacity (ACAP) and value, proposing a multiple mediation model to analyze this relationship. The study's contribution to the literature is to examine empirically, and in greater depth the antecedents and determinants of this...

En los últimos años ha surgido la necesidad de desarrollar prácticas educativas más efectivas que la tradicional clase magistral, con el fin último de que éstas contribuyan a fomentar la participación activa del alumnado. En este sentido, este trabajo describe un método de actuación basado en el uso de la técnica conocida como aprendizaje...