SOLAKIS , Konstantinos

Nowadays, Value Co-Creation (VCC) has become a central paradigm for many scientific disciplines, including strategic management, consumer behaviour, and international marketing. This new revolutionary concept developed by Prahalad & Ramaswamy (2000) consider customers as a source of competitiveness for the firms. VCC put the customers in the...

The customers are an essential element for marketing decisions and became a factor decisive to develop collaborations with the company. The study examines the four building blocks of the interaction of the DART model (Dialogue, Access, Risk Assessment, Transparency) in the hospitality industry from the client's perception. This approach of the...

Using the DART (dialogue, access, risk, and transparency) model as a core framework of value co-creation (VCC), and in the context of hospitality services, this study explores the role VCC might have in customers'perceived value (PV). The study delineates two characteristics of PV—perceived quality and price—as sources for competitive strategy....

This study evaluates whether the Value Co-creation (VCC) process in hotels contributes to positive guest experience and satisfaction. This paper utilizes the DART model (Dialogue, Access, Risk, and Transparency) as the main framework to explore VCC in hotels. This research is the first to both adjust the DART model to a customer's viewpoint and...